Shaping a Complex Freelance Platform: From Backend Foundations to AI Exploration

As someone with a strong backend engineering background who is now eagerly stepping into the world of AI, I recently took on the challenge of leading the development of a freelance platform tailored specifically for the Czech market. This experience has not only reinforced my ability to manage complex projects end-to-end but also fueled my enthusiasm for AI, all while reaffirming the practical approach I take in technology.

From Domain Analysis to Full-Stack Architecture

Taking the role of technical co-founder and acting CTO, my journey began with thorough domain analysis. Collaborating closely with the project manager, I focused on understanding the market needs, capturing all key requirements, and identifying edge cases that could impact the platform’s success. This foundation was crucial before diving into the technical implementation.

Backend-wise, I chose .NET to develop the core application logic. This choice was motivated by its robustness and the maintainability it offers, setting the stage for scalable growth. PostgreSQL served as our reliable data store, ensuring consistent and efficient management of user and project data. For asynchronous processes, I integrated MassTransit, allowing the system to handle tasks like notifications and job queues smoothly and reliably.

On the frontend side, although I didn’t develop the interface directly, I coordinated closely with our Vue.js engineer to ensure seamless communication and integration with the backend services. The frontend was designed to be responsive and dynamic, addressing the real-time needs of users interacting with the platform.

Robust Deployment and Integration Strategy

Managing deployments effectively was critical. We adopted a GitOps approach using Argo CD to enable continuous deployment. This automated process deployed updates to a Kubernetes cluster, with separate namespaces managing development, testing, and production environments. This setup not only streamlined operations but also increased reliability and minimized downtime.

Integration extended beyond technical APIs. Implementing authentication involved robust mechanisms and integration with external identity providers, securing user data and access controls. For marketing and analytics, we integrated Meta Pixel, which allowed us to monitor ad campaign performance and user behavior closely. We also addressed compliance and transparency with cookie notifications and gathered telemetry data—including screen recordings—to observe user interactions, helping to refine and improve the platform’s usability.

To stay ahead of issues, we set up frontend error monitoring that alerted us through SendGrid notifications, ensuring that any problems could be addressed quickly.

Balancing Scalability, Security, and Practicality

One guiding principle throughout this project was crafting an architecture balanced between scalability and practicality. The platform was designed to handle growth without overcomplicating the initial build. Security was baked in using .NET’s built-in features, such as secure password hashing and data protection, keeping user privacy front and center.

A Foray into AI and Lessons Learned

With a genuine enthusiasm for AI driving my learning curve, I experimented by building a prototype AI agent to enhance user interactions on the platform. Though it remained at the prototype stage, this exploration reflects my forward-thinking mindset and eagerness to integrate intelligent solutions where they make sense.

Building this MVP from scratch was an invaluable experience. It gave me insight into balancing innovation with the practicalities of deploying a real-world product under realistic constraints. While the project was ultimately discontinued, it’s important to highlight that this decision was not related to technical flaws but likely stemmed from external business considerations.

Looking Forward: Faster, Smarter, Better

Having shaped the project from A to Z—including tech stack selection, architecture design, collaborative development, and deployment—I’m confident that next time, I can move through these stages much faster without sacrificing quality. My backend-first foundation, combined with growing AI expertise, allows me to oversee the entire tech stack thoughtfully and efficiently.

This journey underscores that practical solutions, clear architecture, and a focus on real user needs are the best way forward—no flashy buzzwords required.


This project was a significant step in my career, blending backend expertise and emerging AI interests into a cohesive whole. I am excited to continue this path, building smarter projects with solid foundations and meaningful innovation.